Hi, I’m Cassandra.
My experience began with fashion marketing at Blanche Macdonald Centre in Vancouver. During my studies, I developed a deep understanding of the industry, and alongside my interest in fashion history and culture, I discovered my passion for business and digital marketing. Through launching my own fashion business, I learned firsthand what it takes to build a brand that resonates in today's ever-changing market.
That experience led me back to school, where I'm now pursuing a bachelor's degree in communications design at Emily Carr University. I focus on combining design and strategy to help brands communicate effectively and build lasting connections with their audiences. My background in fashion continues to influence my approach to marketing—I believe the principles of good design and authentic storytelling are universal, regardless of industry.
In my spare time, you'll likely find me practicing yoga, walking the Vancouver Sea Wall, or planning my next beach vacation. I believe in the power of balance—both in life and in business—and I bring that mindset to every project I take on.